Summary
Wealth Holding, a real estate developer, is built on a promise of your unit being turned into wealth for generations to come. I came up with a series of ads for social media centered around the insight that wealthy people have such trivial problems, such as having to attend multiple parties in the same night or not sitting next to their favorite celebrity at Cannes. We start the ad with quotes by wealthy people representing their trivial problems, and then we finish the ads by saying, “Wealthy people problems could be yours,” as a reference to how wealthy you will become if you buy a unit with Wealth Holding.