Omar El Tanany

Healthcare Campaigns

My role encompasses visuals concepts and copywriting.

Seretide

In this awareness campaign, I used an analogy to educate asthma patients of the health hazards of leaving their asthma uncontrolled. With the use of Seretide, asthma patients can regain their health and life.

GSK Vaccination Campaign

For a meningitis vaccination awareness campaign in Saudi Arabia, I tried to convince the audience to take the vaccination by stressing on the importance of it and how vital it is in terms of saving lives.

Fito HCP

Fito, a burn cream, wanted to reach out to healthcare professionals with their fast mechanism of action. I translated the brief objective into a world-famous insight of patients getting medical information from google. That was before the age of AI.

Novartis Migraine Awareness

In this campaign, we imagined if famous application and platforms became more aware of migraine as a disability that stops people from enjoying their lives.

Pedialyte Fights Diarrhea

In this visual, we were speaking to HCPs as we want them to prescribe Pedialyte for the treatment of diarrhea as a drink that hydrates after the episodes.

AS Awareness Campaign

In this campaign, we were running a social media page to raise awareness on AS for Novartis. So, this visual was made to help patients understand the symptoms of AS and get in touch with their HCP to get diagnosed.

Asthma Awareness

The brief was simple: educate people that Seretide helps control their asthma. The creative execution was unusual: feel the control of a maestro leading an orchestra, where everything falls into place.